Foundations · Content · Messages
Empty State
Empty states appear when there’s nothing to show yet—not because something failed. Set context, reduce anxiety, and point people to a single useful action.
Writing guidelines
- State what’s empty in plain language (avoid “No data found”).
- Explain why the area matters or what they'll see after they get started.
- Offer one primary action; secondary links are optional.
- Skip blame or apologies—nothing is broken.
Example
No development plans yet
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Do / Don’t
Do
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Don’t
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